Why should I digitize my store?
We live in a time where consumers have gotten used to the endless possibilities and convenience of online shopping. Digitalization is omnipresent and is going to impact even more aspects of our daily lives in the future. Even though the analog, local retail industry still holds some advantages, such as personal character and curated product selection, it is uncertain whether those will be enough to stay relevant to consumers in the future. Digital concepts for the local retailers offer new possibilities and benefits for different aspects of a business. For instance, optimizing and automating existing processes which can increase revenue and decrease costs, gaining insights into customer behavior, creating a new kind of shopping experience, and establishing new touching points with customers. There are many approaches to digitizing a stationary business, such as establishing digital visibility, integrating digital concepts at the stationary location, or developing digital sales channels besides the stationary channel. Everyone needs to decide for themselves which digital concepts are right for them. Nonetheless one thing is for certain, digital concepts are here to stay and offer the local retailer industry the chance to remain relevant to customers in the future.